A supply chain is a collection of many steps (product design, delivery, return) that all converge towards the same goal: to satisfy the end customer by delivering quality products at the right time and at the right place. The logistics department therefore has a key role in the company. A company’s brand image also depends on the way the supply chain is established and managed. Although the supply chain represents a significant cost, it is however possible to minimize it throughout proper optimization. Some basic tips enable companies to save time and money.